Who do you think about when I say interview?
Human Resources employees?
These are all good answers.
But there are also other people that are worth considering.
See, you don’t have to be a celebrity, a journalist or a person from the hiring department to interview people.
I am thinking about:
Entrepreneurs who are driven by creating great value for their audience.
And who are looking forward to expanding their reach, building their brand and growing their business.
Is that what it’s like in your case?
I remember it as if it was yesterday.
That coaching call.
The one that totally changed my business.
The one where my coach suggested that I start my podcast as an interview-based show.
I knew I loved radio as a medium (I had studied radio hosting).
And I also love to meet new people.
This was perfect for me.
It didn’t happen like that though.
I had to hustle to get my first interviews booked, and I made a ton of mistakes…
But along the way, it got better.
I found my voice.
I perfected my skills.
Now, I make sure that people’s experience on my podcast is memorable.
Great story, wouldn’t you say, but why is it necessary to know how to interview people?
Interview might lead you to great relationships
Interviewing people is one of the best pretexts for getting access to people you admire.
Because most of the time, when you reach out to influencers, they have a busy schedule. A crazy agenda. And if you want to hire them, they cost a lot of money (which you might not have when you are starting out).
But it seems that if you explain your purpose and the goal of the interview, many influencers can say yes to you, and that gives you your privileged access.
Here is one strategy that works.
Let’s say you are planning to attend a live event.
And you are looking forward to hearing the keynote speaker.
With social media’s easy access nowadays, you can simply send a private message to that influencer. Something like this:
“Hi, my name is Fabienne Raphaël and I am attending the live conference this weekend. I am particularly looking forward to hearing your keynote speech and learning from you. I have just finished reading your book and there are a few things I’d like to share with you. So I will definitely come up and shake your hand! See you Saturday!”
Short & sweet.
Each time I’ve implemented that strategy, it’s worked.
Think about it.
How many people take time to send a personal message to a speaker, prior to an event?
A lot of them are too shy.
Already, there, you stand out.
It’s your job, though, to find the best common points for connecting with them.
It’s your duty to keep in touch with them and to genuinely stay in contact with them.
Then, you can become friends.
And have a wider and better circle of influence.
And you know that only this can give you a push to accomplish more in your business.
Because the better the circle of influence, the more help you’ll get.
More referrals sent to you.
More help when you are launching your programs.
More support along your entrepreneurial journey.
And this is PRICELESS.
“Interview Will Bring You Business Opportunities”
This does not happen right away, though.
Especially if you are just starting out.
You have to build your reputation as an interviewer first.
And as soon as you do that, people will start referring you.
And not necessarily only for your interview skills, but also for business opportunities.
Let me explain.
When you dearly put energy and time into crafting the best questions for an interview and the best experience for each of your guests, they remember you. Believe me.
And one of the biggest mistakes that people make when they interview someone is that they forget to bring their own insight to the conversation.
Don’t forget that you never know where this might lead you.
And that it will definitely lead you nowhere if you don’t show what you are capable of!
Let me give you an example.
Meet Dorie Clark.
Dorie is a well-known marketing strategist and best-selling author.
I have known Dorie for a while now and have already interviewed her 4 times.
After our second interview together, nurturing my relationship with Dorie got me
featured on Forbes.
She offered me the chance to collaborate with her on an article about how to connect with influencers. At that time, she was a Forbes Contributor.
Another opportunity came to me after I’d nurtured my relationship with Rich Brooks, founder of the Agents of Change Conference.
Not only was Rich featured on my podcast, but I also attended his conference first.
During that conference, I went up to many people, influencers; I asked questions and was pretty active in my participation in the event.
2 years later, I was on Agents of Change’s stage, speaking live on “How to Connect with Influencers”.
But first, Rich interviewed me on his podcast.
And he made the comment that he remembered me from my active participation in his event.
“Interview Will Help you Create Unique Content for Your Audience”
Content creation is a real struggle for many podcasters, bloggers or authors.
Of course, when you create content for your audience, you’ve got to know them by heart.
What they want.
What they desire.
What they struggle with.
What problem they are looking to solve.
Then, and only then, will you be able to deliver content that will satisfy them all the way.
The best thing about interviewing people is that you create unique content from your opinion combined with your guest’s.
You just have to make sure that your guest’s expertise matches what your audience wants to learn.
And it’s a win-win-win situation. For you, your guest and your audience.
I have just released episode 240 of my podcast.
And it feels amazing.
Out of consistency, you get respect among those in your field, but also from anyone who wants to be featured on your show.
It’s worth it to master your interviewing skills.
You don’t know where it might lead you.
But, be careful.
Like everything else, there is a right and a wrong way to do this.
It’s not enough to just jump on the bandwagon and interview whoever you feel like.
There are a few things that you might consider prior to taking action and conducting your first interview.
Do you have what it takes?
Are you willing to excel at it?
What is your purpose with these interviews?
What do you want to accomplish?
I am actually working on something that will probably help you answer all these questions and more.
But I can’t reveal all the details now…
You’ve got to be patient.
Podcasting, Blogging, and Publishing a Book can be so much more than you having to create all the content.
You have read it.
I have explained to you why you should also try it.
The only question now is, are you going to do this?
Are you willing to take the challenge?
Now, let me know…
Have you been using the power of the interview in your business?
If you have, what has it done for you?
And if you haven’t, when are you going to take action?