Name of guest:
From Rob’s point of view and experience, everybody want their work being in the hands of as many people possible.
People’s biggest fear about writing a book:
They don’t know what to talk about.
They are afraid that their book is not going to be well received.
What you have to tell yourself if you are trying to write a book and are afraid: “Good is good enough.”
There is 3 basic ways to get the book out of you:
- Sit down and write
- Traditional ghost writing
- Talk a book
What are the phases to publish and profit from a book?
- Publish phase (hybrid ghostwriting phase)
- Promote (make the book a best-seller)
You can then use the bestselling status to get speaking gigs, media attention and lead generation
You can have dynamic links in your book that drive people to your website to get more information about your information. Mailing the book also might position you in front of your audience.
Rob gives us a few case studies to show how publishing a book can literally change your business for the better!
Rob’s definition for success:
“Income, impact and independence.”
Ways to connect with Rob: