Name of guest:
As a kid, Darcy was very athletic, grew up swimming, volleyball, softball, etc.
She thinks the efficiency has always been a big thing. She learned at a pretty young age to get things done in a short period of time. She loves to systemize things and make them efficient.
“Quality over quantity.” It’s not how hard you work, but how things work.
Low entry price or high entry price?
When someone first opts in, drive them to the triple hoop.
Some are hyper responsive, some are not.
As a marketer you want to know who they are and talk to them differently.
For opt-ins, you might offer them for free or for a small price (impulse buy), without thinking about it. There is no set price. Every market has a different price.
If they do that first impulsive buy, add a second and a third offer.
A lot of people offer downsell if they did not take the upsell.
She always tests different offers to see which one is the market responding to.
The best time to ask somebody for a second sale is right after the first one. When people are looking for a solution, people have the impression that they solved their problem, by buying it, even if they did not consume it yet.
Your thank you page for your opt-in is the only time you will have 100% viewership. That thank you page is really important. What product you want to put there. If you don’t, at least you can put a survey there or a question.
You should cross online and offline strategies with the same prospects/clients to optimize your results. Your job as a marketer is to stay in front of them.
Darcy takes some time to explain several offline marketing strategies and their advantages.
Darcy’s definition for success:
Being somebody that other people can learn from, that can help others and others can learn from.
Ways to contact Darcy: